floraphile

The Flora 1761 Origin Story: Part One

There's a story I need to tell you.

A manicure has always been a treat for me- a small indulgence of self-care on a rough day, a fanciful way of preparing for a special occasion, or even just a quiet way to catch up with a friend after work.  And yet it always felt a little chaotic- as a quite particular person, how was I supposed to choose one color from hundreds on that color wall in a mere heartbeat?  I'd often find myself feeling stressed… and even regretting the color I chose.  I'm sure you can relate.
 
…how was I supposed to choose one color from hundreds… in a mere heartbeat?
 
So there I was one day in 2014 after my husband and I had moved to London, treating myself to a manicure at a local salon, when it finally hit me- WHY do I need to choose from hundreds of colors when there are clearly so many that are outdated?  And why isn't someone knowledgeable telling me which are the very best shades to choose from?
 
And that was the very start of the concept that we now know as Flora 1761. 
But where did that name come from? Stay tuned for part two
Xx.
Christine

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